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Justin Beiber + Cannabis ? Not What you think…

Ari Bozhani
2 min readOct 4, 2021

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Justin Bieber partners with Cannabis company

I will keep these updates short and brief since I will be working on providing more Daily Tech Finance and Politics news to you all.

Justin Bieber has come a long way from the start of his career as a teenager thrust into stardom and having to battle drug and alcohol use from an early age. In a Youtube episode last year, Justin opened up about his drug use, mentioning he tried it on 12/ 13 and becoming dependent on Cannabis and pills. The fact that the singer is able to communicate and reflect on his relationship with cannabis and is willing to partner in the industry shows signs of maturity and understanding. Whilst, we are happy for Justin, we hope that he can also use his experiences with cannabis to promote a healthy relationship with the herb and raise awareness that it can be very beneficial for some but may make mental health issues worse for others.

The Canadian singer has partnered with Palms, a Los Angeles-based company that will be selling a pre-rolled cannabis pack of 7 with the name Peaches taking from the title of his recently released song.

Justin is not the only big-name celebrity making moves in the cannabis space. Jay-z, Martha Stewart, Gwyneth Paltrow, and Rosario Dawson are all either invested or partnered in some form with the Cannabis industry. Each one of these celebrities has tremendous followings and will help the hype and heat of this industry continue.

Bieber's demographic is mainly Gen-Z and Millenials which lines perfectly with the 2020 HQ Cannabis Brand Affinity Report that states these two demographics account for nearly 40% of the entires cannabis market.

Hope you enjoyed the quick update. Please follow. Thank you and any feedback is welcome.

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